Scenario Forecasting

Definition: Scenario forecasting is a strategic planning technique used to predict possible future events or outcomes based on varying assumptions about key factors that could influence the direction of a business or project.

Key Components of Scenario Forecasting:

Applications of Scenario Forecasting:

Scenario forecasting is widely used in various industries, including finance, marketing, and supply chain management. In finance, it helps in stress testing investment portfolios against market shifts, while in marketing, it assists in planning for consumer behavior changes. Additionally, businesses use scenario forecasting to mitigate operational risks, allocate resources efficiently, and enhance long-term strategic planning.

Other Terms:

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