Definition: Analytics and Business Intelligence (BI) refer to the use of data analysis tools and techniques to extract insights from business data, enabling organizations to make informed decisions. BI encompasses data visualization, reporting, and data mining, helping companies monitor performance and identify trends.
BI will see deeper integration with AI and machine learning for enhanced predictive and prescriptive analytics. Augmented analytics, which automates data preparation and insight generation, will become more common. Natural language processing (NLP) will allow users to query BI systems using conversational language, making data more accessible to non-technical users.
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