Data-Driven Productivity: Unlocking Sustainable
Growth in GBS

The concept of productivity has long been a cornerstone of business success, but its definition and scope have evolved dramatically in recent years. No longer confined to simple metrics of output per input, productivity has become a multifaceted measure of an organization’s ability to create value, innovate, and adapt to changing market dynamics.

In this evolving landscape, productivity has transcended its traditional boundaries. It’s no longer just about doing more with less; it’s about transforming the entire approach to value creation. Our research into Global Business Services (GBS) organizations reveals a clear Evolution Trajectory, illustrating how the focus has shifted from narrow efficiency metrics to a broader emphasis on innovation and value generation.

This shift in focus brings with it new challenges and opportunities for GBS leaders. They now find themselves at a crossroads, grappling with a trifecta of challenges: talent retention, process standardization, and digital transformation. These interconnected issues form the core of organizational productivity. It’s noteworthy that 53% of GBS leaders prioritize productivity improvement as their primary goal for 2024, reflecting its strategic importance in uncertain economic times.

As GBS organizations mature, their perspective on productivity evolves, becoming a strategic lens through which they view their entire operation. This evolution follows a clear path:

1. Focus on efficiency, where discrete functions perform support roles
2. Focus on outcomes, with standardized business unit functions.
3. Finally, focus on innovation, where digitally empowered Global Business Services (GBS) drive value creation

Each stage of this journey brings its own productivity metrics, from time spent and output generated to customer and employee experience.
Yet, this journey doesn’t happen in a vacuum. This evolution is occurring against a backdrop of significant global trends:

1. A global headline inflation forecast of 5.9% for 2024
2. 69% of Chief Economists predicting rising geo-economics risk
3. Over 70 countries facing government elections
4. 60% of executives expecting major Generative AI industry disruption in the next 5 years

In this context, data isn’t just helpful—it’s indispensable. That’s where our whitepaper,
“Data-driven Productivity: Unlocking Sustainable Growth in GBS Organizations,” comes in. This collaborative effort between Zinnov and ProHance offers a comprehensive guide to navigating these challenges.

Inside, you’ll discover:

1. Strategies for navigating challenges and leveraging data to drive sustainable productivity impacts
2. Insights on strategic interventions and data visibility to boost GBS productivity
3. Critical success factors for effective change management
4. A playbook for systematically improving productivity as your organization matures

As you explore the strategies and case studies presented, consider how these insights might apply to your organization. In today’s rapidly changing business environment, the capacity to effectively use data and drive meaningful change will distinguish leading GBS organizations in the global market. This whitepaper serves as your guide to positioning your organization at the forefront of this evolution in global business operations.
Ready to unlock sustainable growth through data-driven productivity? Download our whitepaper now and take the first step towards transforming your GBS organization.

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