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Engagement and Retention

Definition: Engagement and retention are critical concepts in various fields, particularly in marketing, customer service, and human resources. Engagement refers to the emotional commitment and connection that individuals feel towards a brand, product, or organization. It encompasses the level of interaction and involvement an individual has with a service or brand.

Retention, on the other hand, refers to the ability of a company or organization to keep its customers or employees over a specified period. High retention rates indicate satisfaction and loyalty, while low rates suggest disengagement or dissatisfaction.

Importance of Engagement:

Strategies for Retention:

Metrics to Measure Success:

Other Terms:

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